Station Overview
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On-Air Reach

Power 106 is one of LA’s iconic radio, music and lifestyle brands. Since its debut in 1986, its reflection of LA’s diverse population and rhythmic music tastes have led to the launch of sustained entertainment careers among its on-air talent, and has broken and launched numerous artist careers, becoming one of a handful of Hip Hop’s radio brands that define the genre.

All the music greats broke on Power 106; stations locally and nationally followed suit when Power 106 was the first to play Snoop Dogg, Kendrick Lamar, J. Cole,  & more! Whether “Where Hip Hop Lives,” or “#1 for Hip Hop,” is the tag line that defines the experience for Power’s unique coalition audience enjoys, one thing is certain – Power 106’s place in history continues its cultural influence with today’s contemporary artists who also set records in part due to their relationship with Power 106 and LA.

Original Content/Series
Signature Events
Listener Demo
Male 71.8%
71.8%
Female 28.2%
28.2%