Los Angeles, California – July 18, 2019 – Meruelo Media announced that it has flipped the format on
93.9 KXOS to the all-new Cali 93.9, #1 for Reggaeton and More!
At 9:39am, Meruelo Media switched the format to Cali 93.9, Reggaeton y Mas! Cali 93.9 is a music
station created by Southern Californians for Southern Californians with a completely bilingual
presentation. In addition to the format change, Meruelo Media has started the process of changing the
station’s call letters from KXOS to KLLI to match the new format.
Interim Program Director, DJ E-Man said, “Cali 93.9 features the best uptempo hit music by today’s Latin
superstars! Cali 93.9 is the new home of superstars like J Balvin, Maluma, Bad Bunny, and Cardi B. These
artists are mass appeal, from being featured at Coachella to the Grammys, Cali 93.9 is the sound of
Southern Cali.”
On the sales side, Irma Barrios will add CALI 93.9 in addition to serving as General Manager for Meruelo
Media’s flagship television station KWHY-TV. Dianna Jason, the current VP of marketing for Meruelo
Media will take over marketing responsibilities for CALI 93.9. On-air talent and other department heads
will be named shortly.
Otto Padron, President of Meruelo Media, said “Cali 93.9 will be the most “Caliente” station in Cali! Not
just because the music transcends language as it has exploded into mainstream popularity; but because
we will place this format on one of the most powerful radio signals in Los Angeles, the new Cali 93.9.”
About Meruelo Media
Meruelo Media, an affiliate of the Meruelo Group, is the largest and fastest-growing minority-owned
media company in California. Meruelo Media operates Los Angeles television stations KWHY-TV,
channel 22, and KBEH, channel 63, and Los Angeles market radio stations 95.5 KLOS, KPWR 105.9
“Power 106,” 93.5 KDAY, Riverside/San Bernardino station 93.5 KDEY-FM, and 93.9 KXOS “CALI 93.9”.