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Matthew Hernandez, Popularly Known as DJ ETCO1, Named Brand Lead for Legendary 93.5 KDAY!

(93.5 KDAY, 93.5 KDEY – Los Angeles) Meruelo Media’s SVP Audio Brands and Content Pio Ferro, promoted Matthew “DJ ECTO1” Hernandez as Assistant Programming Director for 93.5 KDAY-FM. In this role, Matthew will oversee programming, research, marketing activities, music selection personnel management, FCC compliance, and promotional strategies. Matthew will also continue to closely collaborate with sister station Power 106 (105.9) KPWR-FM.

Hernandez said, “I grew up listening to KDAY and always dreamed of working here. It’s an honor and a huge responsibility to lead the first Hip-Hop radio station in America. I am a huge fan of the original West Coast sound that was born on KDAY. I am proud to work with this amazing team and KDAY’s strong legacy and vision.”

Meruelo Media’s SVP of Brands, Pio Ferro said, “Matthew is the leader that KDAY needs today. He has a refreshing perspective on our legendary music brand while simultaneously bringing a vigorous vibe, solid work ethic, and execution skills.”

Hernandez was previously the head of Hip-Hop and EDM programming for Dash Radio in Hollywood, California. American General Media’s Music Director/Program Director for Top 40 & Rhythmic KDLW & KAGM and worked in both programming and mixing for Rhythmic & Top 40 KCAQ/KQIE/KFYV Oxnard/Ventura/Santa Barbara & Inland Empire CA.

93.5 KDAY is managed by Meruelo Media. Meruelo Media is owned and operated by The Meruelo Group, a privately held, diversified management company founded in 1986 by US Latino business executive Alex Meruelo. Meruelo Media is the largest minority-owned Media Company in Southern California.

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