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(Los Angeles) Meruelo Media (Power 106, Cali 93.9, KLOS-FM, 93.5 KDAY, and KWHY-22 TV) has announced that Pio Ferro has joined Meruelo Media as its Senior Vice President of Programming and Content effective May 13, 2024.

In his new role, Ferro will manage the programming, content, and strategy for Meruelo Media’s programming operations and oversee the brand’s unparalleled digital resources and content.

“Pio brings a unique balance of practical science layered with the strategic insights required to shape today’s hybrid environment of linear and streaming content.  This operational approach coupled with his calm brand of stress-tested leadership, personal values, and adventurous entrepreneurial spirit is the perfect storm for us,” continued Otto, “Pio is a proven media veteran with a successful track record of guiding institutional brands while digitally weaponizing them without compromising their legacy.”

Ferro was previously the Senior Vice President of Programming for New York City’s, MediaCo, programming WQHT-FM, (Hot 97) and WBLS-FM.  Senior Vice President of Operations and Content with Emmis Communications, and Vice President of Hispanic Programming for CBS Dallas, and Vice President/National Program Director of Spanish Broadcasting System. Over the past 3 decades, Ferro has specialized in brand development, ratings growth, coaching, and mentoring talent, heading live events, and overseeing digital content development for consumer consumption for English and Spanish-speaking brands.

Ferro said, “Meruelo Media has solid brands in Los Angeles with a strong leadership team. I’m excited to return to Los Angeles and work with Otto Padron, Tomas Trujillo, Keith Cunningham (KLOS-FM PD), DJ Eman (Power 106 and 93.5 KDAY APD), J-Dubs (Cali 93.9 APD), Matthew Hernandez (93.5 KDAY Music Director) and their long roster of on-air talent. We will continue to deliver exceptional listener experiences, create innovative live events, deliver client value, and continue to support and connect with our local communities.

About Meruelo Media

Meruelo Media, an affiliate of the Meruelo Group, is the largest and fastest growing minority-owned media company in California. Meruelo Media operates Los Angeles television stations KWHY-TV, channel 22; and KBEH, channel 63; and Los Angeles market radio stations 95.5 KLOS; KLOS2; KPWR 105.9 “Power 106;” 93.5 KDAY; Riverside/San Bernardino station 93.5 KDEY-FM; and 93.9 KLLI “CALI 93.9,” and the company owns Meruelo Studios, a 22,000 square-foot production studio in West Hollywood.  Meruelo Media is a minority owned business.

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